Privacy Policy for Morph Consultancy
Effective Date: January 22, 2025
Last Updated: January 22, 2025

At Morph Consultancy (“we,” “us,” or “our”), we are committed to safeguarding the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, and protect data for users of our services, including our website https://www.morphconsultancy.co.uk/ and our primary care training programs for healthcare professionals312.

1. About Us

Morph Consultancy is a pharmacist-managed organization with nearly 20 years of experience supporting pharmacy professionals in primary care. We specialize in tailored educational sessions, academies, and strategic advisory services for healthcare professionals and organizations, including the NHS and industry partners312.

Registered Address:
County House, St. Marys Street, Worcester, England, WR1 1HB
Contact: 01905 612789 

2. Information We Collect

We may collect the following types of data:

• Personal Information: Name, job title, professional credentials, NHS affiliation, email, phone number, and workplace details.

• Training Records: Participation in courses, CPD (Continuing Professional Development) progress, and feedback.

• Technical Data: IP address, browser type, device information, and cookies (see Section 7)212.

3. How We Use Your Information

Your data is used to:

• Deliver bespoke training programs and educational resources.

• Communicate about course updates, accreditation, and service inquiries.

• Improve our training platforms and tailor content to user needs.

• Comply with legal obligations (e.g., NHS regulations) and maintain professional records21213.

4. Legal Basis for Processing

We process data based on:

• Contractual Necessity: To fulfill training agreements.

• Legitimate Interests: Enhancing service quality and user experience.

• Explicit Consent: For marketing communications or sensitive data handling212.

5. Data Sharing and Disclosure

We may share information with:

• NHS Partners: To verify credentials or align training with NHS standards.

• Third-Party Educators: For specialized course delivery.

• Regulatory Authorities: When required by law.
  We do not sell or rent personal data to third parties212.

6. Data Security

We implement robust measures, including:

• Encryption of sensitive communications.

• Secure server infrastructure and access controls.

• Regular audits to ensure compliance with UK GDPR and healthcare regulations213.

7. Cookies and Tracking

Our website uses cookies to:

• Enhance user experience (e.g., login sessions).

• Analyze site traffic via tools like Google Analytics.
  You can manage preferences through your browser settings2.

8. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, or delete your data.

• Withdraw consent for marketing.

• Lodge complaints with the Information Commissioner’s Office (ICO).
  To exercise these rights, contact us at [Insert Email Address]213.

9. Data Retention

We retain data only as long as necessary for contractual, legal, or operational purposes (e.g., CPD records).

10. Updates to This Policy

Changes will be posted on this page. Significant updates will be notified via email or website alerts.

Governing Law: This policy complies with UK data protection laws, including the Data Protection Act 2018 and UK GDPR13.

For questions, contact:
Data Protection Officer
Morph Consultancy Ltd
County House, St. Marys Street, Worcester, WR1 1HB
01905 612789 

This policy reflects Morph Consultancy’s commitment to transparency and compliance with healthcare and data protection standards.